Act Now

Buy Victorian Made

The high quality of Victorian products extends beyond fresh and artisan produce – you can also find it on supermarket shelves. As part of Put Victoria on Your Table, we are celebrating manufacturers with a strong local sourcing or processing approach. These manufacturers are also active in the community through their investment in infrastructure and jobs.

When next shopping at your local supermarket, support iconic Victorian products such as Western Star butter, Herbert Adams pies, Bulla cream and SPC tinned fruit and vegetables. Look out for the Put Victoria on Your Table logo in Coles catalogues across the state.

Here are a few examples of Victorian manufacturers who are testimony that the Put Victoria on Your Table philosophy applies equally to supermarket items. If you are a manufacturer who would like to get involved in the campaign in the future, please send your story to pvoyt@foodfest.com.au

Bulla

Bulla Dairy Foods is an Australian-owned family company, which has been making premium-quality dairy products in country Victoria since early last century. With traditional skills passed down five generations, Bulla products still have the same unmistakable taste of real country goodness.

In 1910, Thomas Sloan established Bulla Cream Co. at Moonee Ponds in Melbourne, where milk was pasteurised by standing open cream cans in coppers fired by wood. In 1922, operations were opened in Colac, which has been the manufacturing base ever since. Colac is a provincial town located in the heart of some of Australia's best dairy country in Victoria's western district. Blessed by rich and fertile soil, it provides Bulla with an abundance of first-quality milk and cream.

Bulla remains the biggest-selling branded cream on the Australian market and is one of the major ice cream makers. Bulla's diversity of production and technological innovation has won it many prestigious awards, and exponential sales growth is being experienced throughout the Asia Pacific region.

Herbert Adams

Celebrating 100 years this year, Herbert Adams bakeries have been serving up fabulous pies and pastry products since 1909, when an English baker moved to Victoria and opened bakeries in Prahran and Brunswick.

In the early days, Herbert Adams products were only available from special bakeries, before the business moved into manufacturing frozen foods in the 1980s. Today, Herbert Adams savoury party goods, pies and pasties are available from supermarket freezers around Australia. Famous for their flaky pastry, Herbert Adams uses only the best quality ingredients.

In 2003, the brand was acquired by Patties Foods, which has grown into one of the largest pie manufacturers in the country and whose production remains in Bairnsdale, Victoria.

SPC

Famous for baked beans, spaghetti, packaged fruit and fruit snacks, SPC is a household name for its taste and quality. Since its beginnings in 1918 as the Shepparton Processing Company, SPC has proudly delivered to Australian families consistently great products sourced from Victoria's rich Goulburn Valley, and operations have also recently expanded into the US and European markets.

In the Goulburn and Murray Valley areas alone, SPC relies upon and supports 362 suppliers who account for more than 10,000 hectares, or almost 650 orchards, or more than 7 million trees! The majority of planting is devoted to apples, peaches, pears, nectarines, plums and apricots.

SPC’s success could not be achieved without the determination of its many grower suppliers in the Goulburn Valley, who continue to battle through some of the toughest climate conditions in history. In return, SPC maintains a strong commitment to its growers, providing interest-free loans, water entitlements and subsidies to stay viable during the drought.

Western Star

Originating in the west of Victoria in the late 1800s, Western Star has a proud Australian heritage, which is today synonymous with quality butter. Produced from only the freshest ingredients, including fresh milk from Fonterra’s 500-plus western Victorian dairy farmers, Western Star butter provides the Pure Five Star Taste only a natural product can deliver. Western Star is produced at the 120-year-old Cobden manufacturing site, which employs 200 Victorians.